Sales Funnel on SOCIAL MEDIA

A sales funnel represents the customer journey from the initial awareness of a product or service to the final purchase.

Applying this model to Social Media involves strategically guiding your audience through these stages using targeted content. - Awareness

Content Strategy: engaging content that introduces your brand to a broader audience. This This can include entertaining reels and stories, and eye-catching images. 

Examples: expectation vs reality, trending audio and videos...

- Interest

Educational Content: Post content that educates your audience about the benefits of your products or services.

Foster engagement through interactive content like polls, quizzes, and engaging questions.

- Decision

Share customer testimonials and reviews to build trust and credibility. I also like to share content related to myself to create a connection with my audience.

Use carousels, detailed posts, and story highlights for this purpose.

- Action

Ensure a smooth transition from social media to your website or online store. Your landing pages should be mobile-friendly and optimized for conversion.

Remember: Use clear and compelling CTAs in your posts and ads.

With a well-implemented sales funnel, social media can become a powerful tool to drive business growth and success. Let’s get creative together!

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